THIS month the Tamworth Swans are swapping feathers for follicles, growing some facial hair to show they care.
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It might be the tail end of spring, but November will be all about growth in Tamworth as many men make the Movember pledge.
Thousands across the country are expected to grow a mo "to save a bro" all in the name of raising money for men's health.
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Movember is particularly pertinent in regional areas with statistics showing men are hit harder by health issues west of the divide.
The latest figures show that men living in regional NSW have much higher mortality rates for both prostate cancer and suicide than men living in Sydney.
For men in rural NSW, the mortality rate for prostate cancer is approximately 30 per cent higher and the suicide rate among rural men in NSW is approximately 80 per cent higher than men living in Sydney.
Tamworth man Andrew Gower is becoming a grower this month after signing up to give a mo a go.
"I have personally gone through life events that have made me feel on top of the world, as well as days where I don't know how I can possibly move forward," Mr Gower said.
"Often the hardest thing as men is starting the conversation and I have found that having a fuzzy caterpillar under your nose is often enough to engage people."
People can donate to a number of Tamworth mo-bros online.
