Hundreds of people made their way to Fitzroy Street on Thursday evening for the Christmas tree lighting and the Tamworth Business Chamber ‘Think Local, Support Local’ promotion.
The promotion saw shoppers put into the draw to win a new Honda Jazz if they spent $30 in participating stores.
Wayne Painter was the lucky winner of the car but participating businesses also won big.
Chamber president Jye Segboer said more than 100 businesses were involved in the “think local, support local” campaign.
He said the campaign injected, at least, $1 million into the Tamworth economy with 5000 entrants spending an average of $200 on shopping trips in the region.
Tamworth Regional Council sponsored the campaign, pledging $15,000 to help purchase the car for the giveaway.
While Mr Painter’s odds of winning the vehicle were as good as the other eight finalists, it quickly became apparent he was in for an evening to remember.
Eight finalists tried their key on the car to no avail, leaving suspense at a high and Mr Painter the lucky last entrant solely in the picture to win.