TENS of thousands of pets are ending up in local pounds every year prompting a nationwide initiative to do away with pet purchasing prejudice.
Recently all breed labels were removed from animals listed on the PetRescue website in the week leading up to national pet adoption day.
PETstock Assist charity and events coordinator, Jess Guilfoyle, said the move would help people forget any preconceptions they had about rescue pets or breed characteristics and get to know the animals for who they are.
“Every pet is unique and individual, and I encourage people considering a new pet to keep an open mind – you may just be surprised by who you fall for,” Ms Guilfoyle said.
“Love really does know no breed.”
The initiative, run by PETstock’s charity arm PETstock Assist and adoption site PetRescue, is this year hoping to double the number of pets adopted during 2018 to 1,000.
Every year around 200,000 pets remain unclaimed in Australian pounds.