MORE than 90 per cent of businesses registered in the Tamworth local government area are considered small or micro, and these companies are being urged to adapt to survive.
October is Small Business Month, and Tamworth Regional Council (TRC) is hosting a free seminar to help small stores in the city navigate through the rough waters of the COVID-19 pandemic, and its economic aftermath.
Any of the more than 5,000 businesses registered in the local area can log in and get on board for the event on October 27.
University of New England's SMART Region Incubator is collaborating with TRC to bring a variety of voices from the industry to the table.
As the whole world forges a path through the COVID-19 pandemic, presenters will be those people who have had to adapt their business model - some overnight - to keep the doors open.
TRC coordinator economic and destination development Kate Baker said the event will deliver "motivating" content, with real examples.
"The event is designed to assist local business operators and owners on how to not only survive, but thrive through business disruptions," she said.
The panel includes founder of ManageHealth Peter Annis-Brown, Ben Coombes of The Welder's Dog, Big Sky Relocations' Amy Kelly and Chris Watson of Chris Watson Travel.
Rural Financial Counselling Service NSW will also present tips.
Locals can register to attend the 'Diversify, Adapt and Survive' seminar virtually, or in person, on the council website.
As part of Small Business Month, local marketing agency C7EVEN is offering up what they can to help other Tamworth companies out, by giving away a marketing toolkit.
Applications close on Monday, October 26, and more information can be found on the C7EVEN website.