The BEEFitUP Australia campaign asks hotels and restaurants to pledge $1 from every steak sold.

Half will go to the community group of their choice and the other 50c into a fund to develop tourism, social and economic support activities in rural, regional and remote areas.

These could include bringing touring comedians or musicians to town, putting on community gatherings or even making a short documentary.

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Campaign manager Anita Donlon said another campaign aim was to encourage diners to support everyone in the steak supply chain, from the paddock to the plate.

“We need to get as many hotels as we can on board – and Tamworth is cattle country,” she said.

“We’re celebrating and paying homage to every ‘steakholder’, from the farmer who breeds the cattle, right through to the chef who cooks it and the waiter who serves it to the end consumer.”

Ms Donlon said a handful of eateries had already registered even though the campaign had not yet officially begun.

She said each place would have its own fundraising portal to ensure that the money raised in that community would benefit that community.

The launch will take place during country rock band The Mason Boys’ release of their latest single This Land at the Tudor Hotel about 4pm.

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