Under the city's only five star boutique hotel, owners of the Froog-Moore Park Retreat Peter and Sandy Moore supply the room and guests supply the imagination.

Every room is differently themed, guests can try a taste of Morroco or Japan, the tribal Henderson Room or eclectic Succulent Suite, and of course the infamous Dungeon.

"You can never pick it," Mr Moore said.

"We had an 88-year-old woman book it for her husband's 90^th birthday and that was just so cool, she said time was running out and she'd never spent a night in a dungeon.

"It's naughty but nice, it's cheeky and a bit of fun."

The couple used to travel extensively and spent weeks of every month living out of a suitcase.

Eventually they came back to Tamworth and have been in the hotelier business for 15 years.

The idea for the Dungeon started at a dinner party, and while it's not for everyone, corporate visitors love it for its adjoining study and open plan layout.

When they added up the numbers, the Dungeon proved just as popular as all the other rooms.

The plan was always to do something unique given the pair can't compete with ocean views in the heart of regional Australia.

"Everyone we spoke to as soon as you said the word 'dungeon' their eyes would just sparkle," Ms Moore said.

"Sometimes a personal assistant will book it for their travelling manager as a joke and they get here and think it's fabulous, so the joke is on the PA.

"You have to have a catch, something that makes you different from every other motel in town."

Nearly every hotel room and AirBnB in Tamworth was booked out on the weekend as the city hummed with activity.

The Junior Rugby Country Championships, Westpac Rescue Helicopter Ball, line dancing festival Mayworth and Great Nundle Dog Race saw visitors come to the city in spades.

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It was great news for accommodation providers and solidified the need for a regional events calendar.

A small committee backed by Forsyths will create a to-the-minute events calendar so that every event makes the most out of the community.

The idea came about after a huge weekend in April last year saw four events scheduled for the same day.

Given Forsyths' are planners, who better to create the calendar, director Andrew Kirk said.

"We're hoping to launch that in the next three or four weeks to improve community interaction around events so the money coming in is spread out over a period of time," he said.