A "quick fix' could be all that is standing between local businesses getting by and reaching their full potential according to the owner of an all new "mobile marketing" service.
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Jill Stewart has been working as the Marketing Manager for the Tamworth Business Chamber for the past two years after returning home from Sydney, and instantly noticed "a growing gap between businesses who have embraced modern marketing, and those that are yet to grasp hold of new technologies and social media."
"In tough times marketing is often the first expense cut when the purse strings tighten, when in fact it can be the shining light that can keep a business competitive and profitable - and it can be simple," she said.
“Just as there are drought assistance workshops for farmers and community organisations, it is imperative that businesses get the marketing support they need to get through tough times as well."
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Mrs Stewart's latest venture Curious Culture is offering a simple, hands-on alternative for businesses that "are cash strapped and time poor."
The 'mobile marketer' can quickly provide a full marketing health check, and then map out, teach and share a pathway to future success.
"There are so many wonderful stories to be told in the region, but at the moment many operators are struggling to run day to day in tough conditions, and those stories are getting left behind," Mrs Stewart said.
"I created Curious Culture to keep telling those stories in different and creative ways so people, and businesses, remain top of mind.
"As the drought continues regional business needs to fight for any advantage we can get."
