POKIE machines in Tamworth reeled-in more than $32 million worth of profits last year.
The recent report showed the region's pokie machine profit was increasing and while people were pouring more, on average, through the machines.
The most recent stats from the NSW office of liquor and gaming show Tamworth's one-armed bandits raked in more profit in 2018 than 2017 despite being fewer in number.
Across the pubs and clubs in the Tamworth Regional Council area, pokies made a $32,219,732.70 profit in 2018.
The NSW government's figures showed the pokies' plunge in Tamworth had grown despite the number of machines and licensed premises shrinking.
In 2017, the region's pokie profit was $2 million less than the 2018 tally, topping out at $30,179,144.82
While the profits were more than 6 per cent higher in 2018, there were 16 more registered machines in Tamworth in 2017 and one additional licensed hotel.
On December 31, 2018, there were 742 gaming machines in 38 pubs and clubs in the Tamworth region.
This meant each machine in Tamworth drew an average profit of $43,422.82.
That's more than $6000 greater than a year's salary on minimum wage in Australia ($37,398.40).
Anglicare regional manger Claire Dunlop said gambling was very much an individual issue, but it had the potential to become a "community issue" if it wasn't addressed properly.
"Pubs and clubs can be great venues to socialise at," Ms Dunlop said.
"But there is the other side."
She said gambling had almost reached a "saturation point" in Australia with cross-platform advertising and "apps aimed at making gambling easier".
"It makes it hard for people with an issue with gambling all around them," she said.
Anglicare has specific gambling and financial counsellors in Tamworth who work with people to deal with the root issues driving problematic gaming and assist with the better management of money.
She said there needed to be "better approaches to supporting people" starting with increased education for staff in licensed premises on dealing with problem gambling.
"If we don't support people to make better choices, than more people will be making bad choices and there's the long term impacts for the community like more people falling out of employment," she said.
Tamworth's pokies paid more than $5 million in tax in 2018.