The pink army is massing, and soon there will be no escape from a potentially life-saving conversation.
The Tradies Support The Ladies movement is on the march, and will officially launch their own brand of breast cancer awareness into Newcastle and the Hunter Valley in April, but not before the annual Pink Shirt Awareness Party at The Tamworth Hotel this Friday.
Co-founder Gary Sinclair confirmed the movement continues to go from strength to strength, with “two or three more companies sending in photos of their teams in pink shirts every Friday.”
“It is just growing and growing, and it is not just tradies anymore, there are people in pink shirts and hats everywhere,” he said.
“We could never have fathomed it would get this big, but the message remains the same – we just want everyone to have that chat, or notice something and speak up, to help catch breast cancer as early as possible.”
On Friday the ever growing Tamworth Tradies Support The Ladies army will converge at the pub for their annual catch-up, and everyone's invited.
“We don’t raise money so it is really just a way to say thank you to everyone who has helped get the awareness out there, catch-up with good people, and have a chat about where we go from here,” Mr Sinclair said.
On April 5 the team are heading to the Bull and Bush in Medowie for the official Newcastle launch, although the word is already spreading through the Hunter region as more and more pink shirts walk out the door of Hip Pocket Workwear, in Tamworth and Newcastle.
“The logo is now recognised everywhere in Tamworth, but it has also started to get a lot of recognition in Newcastle and all over the state,” Mr Sinclair said.
“We don’t really have to do much, it is the people wearing the pink shirts and posting on social media that are running the campaign now, we just want to see it keep going.
“Conversations are free so have that chat with your partner, or anyone else who notices the shirt and logo.”