Like a bun in the oven, Edwina Sharrocks Birth Beat business keeps rising, as she yet again prepares to pitch to a board of potential investors.
Just weeks after signing a deal with health fund giants HCF, Mrs Sharrock is one of four women in the running for a $35,000 cheque at the Mums and Co Powered Pitch competition in Sydney on Monday.
The four ‘Mothers of Invention’ have already beaten a field of 70 to make the final boardroom showdown, which not only includes the big cheque, but also the chance of future funding to further develop their products.
“It has all just been a real whirlwind since we launched online last November,” Mrs Sharrock said.
“The whole reason I started Birth Beat was to give women all over Australia access to choices and a better birthing experience, so anything that helps me do that is really exciting.”
Mrs Sharrock is up against some stiff competition, with a digital literacy solution program, as well as a product that helps parents track children at busy events, and a cloud based employee giving program all in the running.