Edwina Sharrock prepares to pitch for $35,000

Baby business booms: Jade and Nixon Branley and Haley and Jaxon Smith are all products of Edwina (and Polly) Sharrocks Birth Beat startup. Photo: Gareth Gardner
Baby business booms: Jade and Nixon Branley and Haley and Jaxon Smith are all products of Edwina (and Polly) Sharrocks Birth Beat startup. Photo: Gareth Gardner

Like a bun in the oven, Edwina Sharrocks Birth Beat business keeps rising, as she yet again prepares to pitch to a board of potential investors.

Just weeks after signing a deal with health fund giants HCF, Mrs Sharrock is one of four women in the running for a $35,000 cheque at the Mums and Co Powered Pitch competition in Sydney on Monday.

The four ‘Mothers of Invention’ have already beaten a field of 70 to make the final boardroom showdown, which not only includes the big cheque, but also the chance of future funding to further develop their products.

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“It has all just been a real whirlwind since we launched online last November,” Mrs Sharrock said.

“The whole reason I started Birth Beat was to give women all over Australia access to choices and a better birthing experience, so anything that helps me do that is really exciting.”

Mrs Sharrock is up against some stiff competition, with a digital literacy solution program, as well as a product that helps parents track children at busy events, and a cloud based employee giving program all in the running.