JUST three days after the Invisible Friends project began, there are 197,400 people helping to look for Goondiwindi man Terry Lloyd.
His Invisible Friends profile has been “friended” by 658 Facebook users.
That could be multiplied by the average user’s friends list of 300, according to the Missing Persons Advocacy Network, which launched the campaign.
It’s hoped facial recognition technology will be able to identify and tag Mr Lloyd even if he appears only in the background of a photo or video uploaded to the social network.
Daughter Kaylah Johnson said she would “encourage anyone to do it … If you were in our shoes you’d understand, you’d do just about anything to get your person back”.
Mr Lloyd has been missing since November 24, 2015, leaving seven adult children, seven grandchildren – and one on the way – in an anguish as to his whereabouts.
Then 51, he returned from a medical appointment with his family and told them he was going out to buy some fuel and food.
His vehicle was found a little more than a week later in the Pilliga Forest about 150km south of Narrabri, crashed into a tree.
Despite an extensive search of the area by police, SES volunteers, NSW Fire & Rescue, Mr Lloyd wasn’t found.
He has had no contact with family or friends and hasn’t touched his bank account.
Sign up for our newsletter to stay up to date.