FIRST the giant Golden Guitar and now the giant Big Mac.
On Australia Day, Tamworth Regional Council and McDonald's will officially unveil an eight-metre-tall, 300-kilogram Big Mac at Waler Park.
With sesame seeds the sizes of your hand, the giant Big Mac will be a tribute to the Australian farmers who produce the ingredients for the burger.
The polystyrene structure will stay in the park for two weeks before it is taken down.
While Australia Day is more synonymous with snags and shrimp on the barbie, Tamworth mayor Col Murray welcomed the city's second big thing being unveiled in a nod to the local agriculture industry.
“They're launching it in Tamworth because a lot of meat that goes into Big Macs is produced here, and it recognises Tamworth as an agricultural hub of NSW,” Cr Murray said.
“Teys Brothers abattoir in Tamworth produces a significant amount of meat for McDonald's and the majority of their product is local meat, so it gives it a nexus to Tamworth.”
It will be erected in Waler Park - “near the Waler monument” - but Cr Murray insists installing the burger structure, which is more than 18,500 times the size of a real Big Mac, just metres from a war memorial is not in poor taste.
“I don't think this is deemed as a threat,” Cr Murray said.
“[It's going there] because it's in a public area, in Bicentennial Park, where there will be large crowds, so from a marketing perspective it ticks all the right boxes.”
From the Big Banana in Coffs Harbour, to the Big Prawn in Ballina and the Merino in Goulburn, the towering burger will be added to the nation’s list of big things in small towns.
McDonald’s marketing director Jo Feeney said the Big Mac was a homegrown Aussie favourite, made from locally-sourced beef, lettuce, pickles and wheat.
“We think the Down Under Big Big Mac is a fitting way to say thanks to our Aussie farmers and suppliers in Australia,” Ms Feeney said.
The Down Under Big Big Mac will be unveiled at sunrise on Thursday.
Those in Tamworth will be able to get a bite of the action, by heading to Waler Park and snapping a pic with the monument.
Others can give their own nod to the country’s farmers by enjoying their Big Mac ‘Down Under’ style, upside down, and sharing a snap on social media on Australia Day.