To be honest, it's not often a "coming soon" ad on commercial TV gets me excited.
That's because most of those ads are to promote the bazillionth series of The Bachelor ("yes, we found more people who want to be on TV!") or The Block ("this series the Blockheads have to rebuild an entire suburb! In three months!").
As an aside, if you ever see a promo for The Block: Smashing the Suburb, just remember where they got that idea from.
For the last month or two, WIN has been running a promo for the Adam Goodes documentary The Final Quarter.
Those promos had been coyly avoiding stating when it would air, just that it was "coming soon".
That's usually a bugbear of mine - they shouldn't be advertising shows until they know when they're going to air them - but I gave the network a pass this time.
That's because I'd been keen to see it ever since it debuted at the Sydney Film Festival early last month.
Getting up to Sydney wasn't an option, because I'm a lazy bugger, and so I figured I'd have to wait until it was finally released on DVD (yeah, I still buy those things).
But WIN decided to deliver it to my house - finally announcing it would air on Thursday night.
The doco - which has no narrator - is composed entirely of archival footage of the sustained campaign of booing that dogged Adam Goodes and ultimately pushed him out of the game.
That the booing was racially motivated was staggeringly obvious to everyone - except those doing the booing.
Those people told themselves it was because he staged for free kicks, or that he brought it on himself for "singling out" a girl for racially abusing him, or for doing a tribal dance during the AFL's indigenous round.
But those are lies these people tell themselves to avoid the uncomfortable truth that they were engaging in racial abuse of Goodes.
They know being called racist is bad so they fight against that, but they don't seem to realise that engaging in racist behaviour is what makes someone a racist.
How anyone can have a problem with someone calling out racist abuse or celebrating with his people's dance is beyond me.