You’ve seen the advertisement featuring Tamworth, now see the advertisement all about Tamworth.
Subscribe now for unlimited access.
$0/
(min cost $0)
or signup to continue reading
Coca-cola have released the Truck and Salvation army in Tamworth. Watch a full one minute video all about Tamworth below. And scroll further to see photos and video.
BEFORE: Is there something familiar about the Christmas Coca-Cola advertisement that is hitting viewing platforms at the moment?
Is it Australian songstress Samantha Jade?
Or that familiar colour of red?
Perhaps it’s the destination, Tamworth features heavily in the advertisement’s opening seconds as the Coca-Cola.
See what happened behind the scenes. Scroll down to see the full advertisement.
CHRISTMAS and Coke, with a side of cheer.
The highly-anticipated arrival of the Coca-Cola Christmas Truck had the city singing over the weekend, as =-Samantha Jade wowed crowds during the two-day visit to Tamworth.
The beverage giant joined forces with the Salvation Army, and the country music capital was the first regional stop on the list.
The Coke Christmas Truck and its helpers made a special delivery on Saturday in Tamworth where it revealed a newly refurbished Salvation Army community hall complete with new stage, lighting, sound equipment and brass instruments.
The special gift to the community was unveiled by ARIA Award-winning singer Samantha Jade at a special performance at the hall on Saturday evening alongside local talent Scott Munday
See the advertisement
Tamworth Salvation Army Corps Officer Dean Clutterbuck said: “We are thrilled to be a part of this tour and especially here in Tamworth to be the first town in Australia to experience it.
“From when we first started speaking with Coca-Cola they’ve been focused on working with us to give something that would really benefit the community, something to bring some extra cheer not only for this Christmas but for many years to come.”
Coca-Cola Australia Marketing Director, Lisa Winn said: “This is a facility for the whole town to use – for community and school performances, concerts, dances, and community gatherings – we hope it leaves a legacy of many happy moments for the community to come together for years to come.
“As we continue on our Coke Christmas Truck Tour with The Salvation Army, we’re delighted to be helping local communities in ways that make a lasting difference.
“It really does feel good to give back in some small way in the communities we operate.”
The special performance followed the very first stop on the tour last Friday Tamworth’s Golden Guitar when the iconic 20-metre long, brightly lit Coca-Cola Christmas Truck spread some festive cheer for the community.
The community came out to get into the Christmas spirit, check out the truck’s flashing festive lights and sleigh bell sounds and enjoy a free Coke No Sugar.
The facility’s facelift was revealed on Saturday evening, with the Salvation Army Tamworth team inviting people who they have helped this year to a special event.
Story continues after video
Australian singer and actor, Samantha Jade and local talent Scotty Munday performed for guests, with numbers including All I Want for Christmas Is You and a medley of Samantha’s hits Look What You’ve Done and Up.
Scotty Munday will also travel to Sydney in December where he will perform at one of the nation’s most-loved Christmas events, the Woolworths Carols in the Domain, ahead of the main concert.
Globally, the Coca-Cola Christmas trucks have become festive icons since they first launched in the late 90s with the much-loved, 'Holidays Are Coming' TV campaign and the brightly-lit trucks, however this is the first time a truck has toured here in Australia.
To donate to The Salvation Army and help give hope where it’s needed most, visit salvos.org.au or call 13 72 58 (13 SALVOS).
SEE ALSO:
Timeline of the Coca-Cola Christmas Truck
- 1995: The Coca-Cola Christmas trucks created by agency W.B. Doner for new seasonal advertising campaign. Known as ‘Christmas Caravans’, the illuminated lorries were made more enchanting with special effects by the world-famous Industrial Light and Magic, the company behind the Star Wars films. Images of the Coca-Cola Santa by 1930s illustrator Haddon Sundblom decorate the sides of the trucks.
- 1998: The ‘Christmas Caravan III’ ad is broadcast in more than 100 countries to millions of viewers. It remains one of the most widely used Coca-Cola commercials ever produced.
- 1999: A TV ad is filmed in snowy Vancouver using three trucks with computer generation turning into a whole fleet. In the ad, the trucks spring to life in front of a boy and his grandfather as they sit at home reading a Christmas storybook.
- 2001: Coca-Cola introduced real Christmas truck tours to emulate those in the popular TV ads in countries around the world starting in the US. Coca-Cola has since made 397 stops since beginning the tour in 2001, travelling more than 1 million kms.
- 2010: The truck tour visits made its first journey in Great Britain on a tour that has since enthralled millions of people in the lead up to Christmas and this year will take in 46 of towns and cities across the UK.
- 2017: The truck tour now visits scores of towns and cities around the world including in Europe, South America and the UK. The Coca-Cola Christmas Truck Tour makes it inaugural journey in Australia starting off from Sydney on November 13 and finishing at the Carols in the Domain on Dec 17.
