Jack's Creek going for best steak in the world hat trick at World Steak Challenge

The second time the it won the prestigious award, it gained even more business – but to win it for the third time in a row would cement Jack’s Creek’s place in the premium beef industry.

“It would knock my socks off to be honest,” Jack’s Creek managing director Patrick Warmoll said.

“I’d be very stunned, as I have been in the previous two years. I know we are doing something special and Jack’s Creek is going from strength to strength.”

In July, he’ll be in London taking on the best in the world in at the World Steak Challenge and looking to go three from three after back-to-back wins in 2015 and 2016.

The competition has changed its format this year, adding new categories. This year Jack’s Creek will enter three cuts of meat – rib eye, sirloin and tenderloin – in both the grain-fed Angus and Wagyu categories. 

Mr Warmoll said the secret to the perfect steak was a good generic base and a whole of life-cycle approach. Jack’s Creek Wagyu are grain fed for 450 days, while the Angus is grain fed of 150 days.

“It’s about keeping them happy, healthy and well fed,” Mr Warmoll said.

“What makes us special is not just the quality, but the fact that we can reproduce that week after week, year after year. The two wins are testament to that.”

The Jack’s Creek team was “really pleased” with the previous two wins, because “the first one could have been seen as our lucky day or a fluke” but the “second proves we have a winning formula”.

“It will be pretty cool to get the hat trick, everyone wants the hat trick,” Mr Warmoll said.

“It’s being held in England, the birthplace of cricket. So for an Aussie to go over there and do that is pretty impressive.

“We never really know how it will play out, but we have a good feeling we’ll be at the point end of the competition.”

The win wouldn’t just be good news for Jack’s Creek, but the “suppliers and the whole Australian beef industry”.