Tamworth’s Jared Cox wears a purple uniform, works in a purple building, drives a purple car and has now committed to growing a purple moustache this Movember.
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The owner of Tamworth Battery World as joined the company-wide push to up the ante, all in the name of men’s health.
“Mens’ health, particularly prostate, testicular and mental health, touches just about every guys’ life,” Mr Cox said.
Mr Cox is no stranger to facial hair – he recently had a full beard and grew a moustache for Movemeber last year.
“It might potentially end up in a Chopper Reed style, it will look very masculine,” he said, laughing.
Tamworth Battery World is aiming to raise $1000.
Mr Cox is planning to dye his moustache purple in the last week of November.