The locals might refer to it as Uralla's Big Day In, but the March 19 expo has so far signed up more than 80 stalls, including wine, craft beer and spirit makers from the tablelands, a host of gourmet food producers, and artisans with handmade pieces ranging from clothing to home decor and jewellery.

The 2016 festival was launched earlier this month at Uralla's New England Brewing Company.

According to Seasons of New England coordinator Tara Toomey, last year's event drew a crowd of just over 4000.

"The majority of people travelled more than 100km, from places like Inverell, Newcastle, Sydney, Brisbane and Melbourne, with a further significant group coming from Tamworth, Armidale and Walcha," Ms Toomey said.

"And lots from Uralla, of course. The event was previously known as a market and fair day, but even in 2015 it was clear this was a real New England showcase and so the term expo has been adopted for 2016.

"The grassroots enterprise started with the aim of providing a platform to businesses in the New England region, to be discovered.

"It is specifically for the makers, creators and producers of the region and so covers everything that is made here."

The committee has cast a wide net for "creative souls" who make things in the New England, including beer, wine and spirit makers and others, who team up with crowd favourites just for the occasion.

That explains why Uralla butcher Dale Goodwin, of Dale's Meats Uralla, is one of the higher-profile exhibitors he's planning for another huge sausage stampede, with his famous New England beer snags on the menu again.

"We will be flat out preparing thousands of our beer-infused sausages again in the lead-up to this festival," Mr Goodwin said.

"The most popular are the pale ale variety, and we have found the take-home packs of fresh sausages to be a really popular item among the visitors."

Ms Toomey said the expo highlighted the meaning of "shop local".

"And that starts with all of us, with retailers stocking at least some local product, and with consumers demanding as much from our regional retailers," she said.

"It's all well and good for consumers to pat themselves on the back about spending their money in their town, but what if retailers had also spent at least part of their shopping dollar in the region as well?

"Then it would be spent locally twice and mean that much more to the local economy."

She believes cafes, restaurants, pubs and specialty retailers will find stock ranging from screen-printed fabrics, handmade cushions, jewellery, garden and home decor products, giftwares, clothing for women, children and men, world-class spirits, wine, beer and cider, gourmet foods like handmade chocolates, cakes, jams, relishes and cordials, meat products and specialty catering.

"It is a unique opportunity for patrons and regional retailers to discover the enormous creative energy that starts on the kitchen tables across the region, and often becomes so much more," Ms Toomey said.

"And it's a great way to stock the shelves with something unique and well crafted, too."

Seasons has also teamed up with the Uralla Arts Council, which is running the annual Uralla Lantern parade that evening.

So while the expo runs up to 4pm, from then, there's more music, but also the event New England Graze Plates, and then a spit-roast dinner to support their grand finale bush dance, all at Hampden Park until 10pm.

Regular updates about the event can be found on the website www.seasonsofnewengland.com. au and on the event's Facebook page at www.facebook.com/sea sonsofnewengland

Local MP Adam Marshall said he was always amazed at the range of local produce available at the Uralla markets on the day.

"This will be the fourth Seasons of New England and it just seems to keep growing. It's gained a wonderful reputation amongst locals and visitors, as it showcases some of the best produce in the region," Mr Marshall said.

"I'm particularly looking forward to sampling the lamb spit roast, as I've been assured the lamb was raised on beer by-products.

"There's also beer mustard to go with that and the brewery has created another unique brew based on native limes.

"It is a unique experience, as it provides a forum for our local producers, from the small, kitchen-table businesses to the more established enterprises, to showcase their wares.

"Needless to say, it's an excellent drawcard for tourists to our region.

"There will be an abundance of creative talent, gourmet flair and innovation to be discovered."