The freefalling crude oil price, pressure from the Australian Consumer and Competition Commission (ACCC) and a passionate local social media campaign are being credited with helping drive down the pump price.

Yesterday, Tamworth retailers were selling E10 unleaded for as low as 121c a litre, a drop of more than 30c a litre on the average price five weeks ago.

It comes as state Nationals leader and former Kootingal resident Troy Grant this week slammed as “inexcusable” the yawning price gulf between fuel in the city and the bush.

“It’s inexcusable how we’re geographically discriminated against,” Mr Grant told The Leader.

“As a Nationals member and a kid from Kooty, I won’t stand for it.”

Despite price boards heading south, the administrator of a local Facebook service station boycott movement, Alicia King, said her fight would continue.

“I think we’ve still got a long way to go, the disparity is still there,” Ms King said.

“And they (local service station prices) aren’t coming down consistently, they’re coming down in dribs an drabs.”

Ms King and supporters from the Tamworth and District Fuel Watch group have spent much of this week alerting festival campers about the city’s notoriously high fuel prices.

“We’ve done up pamphlets are distributed them to hotels and at campgrounds,” she said.

“Most of the people we’ve spoken to have been following the story from afar and agreed we were being overcharged in Tamworth.”

The ACCC this month released details of its new approach to conduct in-depth analysis of regional fuel markets.

The average unleaded price in Sydney was 104c a litre yesterday, meaning Tamworth is still paying about 20c more a litre than the city.

Former service station owner Doug Constable, who ran the Esso between the bridges until the mid-1980s, said Tamworth’s high fuel prices were driven by one factor – greed.

“When I was involved, we could only make five to six cents a litre,” Mr Constable said.

“At one stage we were selling petrol at a loss just to keep our customers.

“Now, it’s just profiteering from the oil companies and maybe the depots.

“Someone’s making a lot of money out of it and I think (the lower prices now) are a result of all the media attention.”