RB Sellars branches out in the city

TAMWORTH welcomes the first professionally fitted-out RB Sellars store this morning in Peel St.

The opening of the store, at 9am, means more choice for the region in country clothing, according to owner Richard Sellars – but also the first bricks and mortar store in Tamworth that will cater to those not shopping online.

“We’ve had feedback from people who’ve visited us at field days that they very much liked feeling the fabrics and trying on garments,” he said.

“This is a good complement to our online presence. Online is still our main business, but Tamworth is obviously a very major centre and is a strong area for us through here.” 

Mr Sellars said although the company had a proper store next to its head office in Victoria, this was the first store it had fitted out professionally.

OPEN FOR BUSINESS: Richard Sellars is ready to cut the ribbon and open the first RB Sellars store in Tamworth. Photo: Geoff O’Neill 290514GOF01

OPEN FOR BUSINESS: Richard Sellars is ready to cut the ribbon and open the first RB Sellars store in Tamworth. Photo: Geoff O’Neill 290514GOF01

“We would like to roll out another five or so in the next few years, but we’ll play it by ear,” he said.

“I am really grateful for thebacking from rural Australia for supporting our growth over 10 years.

“I take their comments and feedback seriously.”

When he saw the former Blowes store fitted out yesterday, Mr Sellars said he was “very, very pleased with it”.

“We strive for excellence in everything we do in garments and styling,” he said.

“My motto is on the end of Furphy Water Carts – ‘Good, better, best – never let it rest – till your good is better – and your better best’ and I instil that in all the staff.”

The company employs between 35 and 40 staff in Australia and will employ five people in Tamworth.

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