IS that Hulk Hogan?
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Nobody could be blamed for a double take once they've spotted Matthew Smith on the streets of Tamworth.
A member of The Tasty Ticklers team, Mr Smith is sporting a glorious moustache this Movember to raise funds for men's health.
"I just enjoy the fact that it's men's health, I understand now it's women as well but I think it's a good cause for a month to be able to grow some facial hair and raise some money to go towards what I believe to be an excellent charity," he said.
"I've struggled with mental health and I think it's a great way to raise awareness for those things that not many men often want to talk about.
"It's a different way to pat a mate on the back and say, 'we get it'."
Money raised through Movember funds medical research, groundbreaking tests and trials, life-changing men's health programs and innovative treatments.
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Mr Smith has put his upper-lip up for the last five years, along with his teammates, and said he hopes it helps open a dialogue about men's health.
"A lot of people will do different styles of moustaches which often is the first thing you notice," he said.
"It opens up a free-flowing conversation to say this is what I'm doing it for which can lead to a deeper conversation with someone you feel more comfortable to talk to."
At the end of the month, Mr Smith plans to dye his mo' the full Hulk Hogan platinum white and will lose all of his body hair - bar his eyebrows - in an effort to raise more funds.
To make a donation or for more information visit au.movember.com and search for The Tasty Ticklers.
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