Having recently shifted buildings on Peel Street, director Chantel Quinn now has more room to work with, and has decided to expand and rebrand the business.

She said while COVID forced them to think about moving into a bigger area, a bit of thinking and discussions with clients led her to the idea of combining beauty with Bloody Marys.

"I knew the wedding industry was about to go through a big boom after being pretty flat for two years," she said.

"We just wanted something to give to Tamworth that could bring people out in a safe manner and get them back into socialising and so on.

"The blowdry and cocktail bar really will cater for hens nights and Christmas parties, and for groups like that."

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She also believed there was a gap in the daytime entertainment market in Tamworth, and thought the idea would work well having previously worked at a similar business in London.

With the bar opening on November 6, bookings have been flying in and Ms Quinn is excited to see people's reaction to the expansion.

"It's been awesome, Tamworth has nothing like this and it's really quite advanced, we have QR code ordering from the chairs, so no one has to get up and move," she said.

"We're pretty much almost booked out to Christmas already, so it's being really well received."

With so much extra attention, more staff were needed and the workforce has now doubled from six to 12.

An experienced team from the Hunter has also been brought up to set out the cocktail and spirits menu.

While it will be varied, Ms Quinn said she has made sure it is "summery and fresh" to help combat Tamworth conditions which she admits are "ridiculously hot most of the time".

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