TAMWORTH'S real estate agents are well accustomed to fierce competition but a challenge of a different kind has them rolling up their sleeves to save lives.
The annual Tamworth Real Estate Blood Drive is on again to determine which agents can make the most life-saving donations in the next three months.
Bragging rights aside, the nationwide initiative raises awareness about the ever-present need for new donors.
And, with 11 participating Tamworth real estate agencies, it's going from strength to strength.
Davidson Cameron & Co's Scott Bray said with the need for plasma hitting a record high in 2021, there's never been a more important time to donate.
"It's important - you could be helping someone through a very bad time," he told the Leader.
"All it takes is just giving up a little bit of your time to help someone else, and it can't be any better than that."
The agents' collective goal is to save 350 lives by donating every two weeks from October 1 to December 31.
Mr Bray's donation journey began many years ago when a friend clocked up over 300 donations.
Now, he's well on his way to hitting the 300 mark, having already rolled up his sleeves 215 times.
While the real estate industry has embraced the challenge, he would love to see other industries jump on board.
"Other companies could easily do that and it would make a huge difference to the blood bank," he said.
"Once COVID has settled down other workplaces should get more involved, for the sake of 40 minutes to an hour out of your week you're giving a lot."
Tamworth agencies Burke & Smyth; PRD Tamworth; Century 21 Paterson; Elders Tamworth; Tamworth Property Co; Ray White Tamworth; McCulloch Agencies; Raine & Horne Tamworth; First National Tamworth and Partner Now Property, are also participating.
Ruth Harrison from Australian Red Cross Lifeblood said it's not too late for additional teams to come on board.
"Each year they are donating more and each year new donors come on board which is so important," she said.
"Already, Davidson Cameron & Co are identifying new donors for their team."
Our journalists work hard to provide local, up-to-date news to the community. This is how you can continue to access our trusted content: