An enormous archive of history of the coronavirus pandemic was destroyed in the blink of an eye this week, caught in the crossfire of Facebook's news ban.
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Tamworth True - a local "caremongering" Facebook coronavirus support group has been the latest local organisation to realise the cost of the blacklist.
Founder Jody Ekert said the Thursday morning dragnet had wiped out much of the site's archives.
It will leave a hole in our memory of the pandemic, she said.
"It was just something I hadn't even though of," she said.
"All that work that the admin team, and everyone in the town who was vulnerable, especially during the lockdown, [did] sharing their stories in that group, if they just happened to have shared something under a link which is now gone, if that doesn't come back we didn't record it anywhere else.
"What happens then to those stories? We don't see them again. It's sad."
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Ironically, Tamworth True received a grant from the social media giant just last month.
Initially founded to help people during the Coronavirus lockdown, the page would have been a great tool for future historians telling the tale of the pandemic, she said.
She said the site was heavily "link-based" and had always prided itself on linking to reputable sources of information about COVID-19, particularly local news outlets like the Leader.
"Everyone is fighting against misinformation," she said.
"There's still a huge amount missing if you can't actually share proper journalism. The risk is that people start getting their information in entirely misinformed ways, and then that spreads through the community."
Even if the old news posts are restored, her trust in the multinational giant is gone.
"In some ways we use it as the village square, Facebook. It's like posting something to a noticeboard. So what do we do now? How do we get that stuff out?
"That sense of our town, how you pull the town together online, we're not going to use Facebook for it."
Tamworth Junior Chamber chairperson Anneka Frayne said the ban could force start-up small businesses to increase their marketing budgets.
She said the blacklist will affect Tamworth's sense of itself as a community because locals will no longer see local news in their Facebook feeds.
"In the meantime we will revert back to original ways of gathering local news such as buying the newspaper, watching the television and so forth," she said.