The Pig and Tinder Box is for sale.
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After five years of "good times" running the iconic Tamworth restaurant and bar, the owners from Harvest Hotels have decided to move on.
Harvest Hotels director Fraser Haughton said selling up is part of the company's vision for the future.
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"Our strategy has always been to work our way into pubs and specifically, larger format pubs," Mr Haughton told the Leader.
"I think we've done our dash at the Pig."
The announcement comes after Harvest Hotels finished a massive renovation at the Courthouse Hotel in Tamworth, and purchased another large pub in Albury.
Mr Haughton said he and his business partner will miss the Pig.
"We've spoken about it for a while and we um-ed and ah-ed and we eventually came to the decision, and it wasn't easy," he said.
The Pig and Tinder Box was Harvest Hotels' first venture in Tamworth, and the "punt" worked out for the best.
"We had no history in Tamworth, and to go from that point where we came into town and then ... seeing a place like it go from nothing to becoming a bit of an institution," he said.
"You look back and remember when it was just all on the back of a napkin."
The Pig has gone on the market with Tamworth Property Co., and the current owners will continue operating the business until it's sold.