They've hit the stage with a few cattle breeding accolades recently, and now Jacqui and Jason Impey are taking on their next challenge.
The Multimin Performance Ready Challenge follows producers as they track their experience using trace mineral management in sheep and cattle at high demand production times.
"We were actually invited to join by fellow breeder. who was part of the round one challenge," Jacqui explained.
"I thought it looked interesting, something a bit different, so we took it as a chance to become more involved in the cattle industry."
I thought it looked interesting, something a bit different, so we took it as a chance to become more involved in the cattle industry.Jacqui Impey
The pair relocated to the Tamworth area in July 2019 due to the ongoing drought, reducing their number of Simmental breeders.
Their focus has now been on retaining core breeders to increase numbers in the future.
Jacqui said they are excited to be part of the challenge to help them realise their herd's potential with improved health and performance.
Connecting to other breeders through the challenge is something they have come to value, with meeting and greeting face-to-face off the cards due to the pandemic.
"I think it's been really good just reading other people's posts, sharing experiences and information to the group, it helps us know what other people are doing, opens up communication and networking," Jacqui explained.
Competitors from New South Wales, Victoria, Queensland, South Australia, Western Australia and Tasmania are ready to battle it out in round two.
Multimin marketing manager Dr. Jerry Liu says the selection process for competitors was highly competitive.
"The challengers have been selected from an overwhelming number of applications all of them top-quality beef, sheep and dairy producers," he said.
He added that despite the COVID-19 pandemic, the decision to continue with the challenge had been the right one.
At the end of each of the four rounds, two challengers will go on to compete in the finals with the winner selected by a panel of expert judges.
At the end of the challenge, a national "People's Choice" winner will also be chosen.
Challengers will then go into the running to win an overseas trip for two to the USA tailored to their professional development and farming system.
"We reduced our heard before moving here [to Tamworth], but while I suppose it'd be great to win, don't get me wrong, for us this is a great opportunity to try a new product, see how it can benefit our herd in these challenging times, and also get great advice from experts whenever we need," Jacqui said.
Follow their journey at facebook.com/groups/multimin.