Individuals who think noone is looking, dropping a paper coffee cup carelessly on the road, left for a car to run over and spread milky fluid everywhere.

She asks: Where is the responsibility? Where is the pride in our Tamworth?

"It's being going on for a lot longer, for a number of years now," she explained.

"People need to be aware and conscious of what they are doing."

Quite often, she and her friends have been known to go around and tidy up places that regularly attract litter.

She says more bins may be an option, or to have them emptied more regularly, however at the end of the day the onus is on the litterers to stop and think.

"It's really annoying. All along Peel Street, you come across disposable cups and wrappers and all sorts of things. Just thrown down.

"There are bins provided, and sometimes they are overflowing," she says.

"But people ... don't seem to care. I've spoken out a couple of times, saying please will you put rubbish in the bin.

"I've been ignored."

With a daily cleaning regime, Tamworth Regional Council says it stands firmly behind the 'Don't be a Tosser' campaign.

Tamworth Regional Council's Waste Sustainability Officer Angela Dodson said the bins are emptied every single day, and adds to the call for people to take responsibility for their trash.

"Yes, there can be times when bins appear full if someone has blocked the entry point with something large that is not designed to go in that bin, i.e. a large cardboard box," she explained.

"Council cleans the CBD area on a daily basis, ensuring that if any litter does find its way onto the ground it will be cleaned up within 24 hours."

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Mrs McEachern isn't generally one to point the finger at anyone else, however she says the message is simple.

"Just put it in the bin. It's really not that hard."