Nielsen data showed the first two hours of the "Last Dance" series airing on Sunday averaged 6.1 million viewers in the US.

The previous record holder, "You Don't Know Bo," about baseball and football star Bo Jackson, was watched by 3.6 million viewers in 2012. The audience counts TV viewers only and does not include streaming platforms.

ESPN simulcast "The Last Dance" over two channels, with one version on ESPN 2 presented without the vulgarities used in the candid interviews with Jordan and other participants.

"The Last Dance" was the number one trending topic on Sunday on Twitter and, at one point, 25 of the 30 trending topics were related to the show. Nearly every interview subject who appeared in the first two hours - including former presidents Barack Obama and Bill Clinton and NBC Sports broadcaster Bob Costas - were trending.

"The Last Dance" uses never-before-seen footage shot by a camera crew embedded with the Chicago Bulls for the 1997-98 NBA championship season - the sixth and final of the team's stunning 1990s run - to the tell story of Jordan's extraordinary career.

The highly-touted project was scheduled to air in June.

But with nearly every live sporting event wiped out by the shutdown rules imposed to contain the Covid-19 pandemic, ESPN moved up the launch date. The network has treated the series as if it were a live event, with discussions of the film on its editions of "SportsCenter."

"The Last Dance" ranks as the most-watched telecast among adults ages 18 to 34 and 18 to 49 since sports halted across broadcast and cable networks last month.

However, ratings were still well below a typical ESPN "Monday Night Football" game, which averaged more than 12 million viewers a game this year, or a playoff NBA game, which can draw audiences of more than 10 million on ESPN.

Australian Associated Press