The effect of panic buying in Tamworth supermarkets has flowed onto the city's butcheries.
Customers at one butchery are buying 8-10 kilograms of meat on average while another has had to shut down its online store because demand was too high.
Country Capital Meats manager Brent Townsend said he'd been "flat out" since Monday morning as shoppers stock up on meat.
He's seen a range of old and new customers come through the door.
"[We've sold] a lot of bulk scotch fillets and rumps as well as our economical products like mince and sausages," he said.
"The average customer is buying 8-10 kilos of meat."
For Northgate Butchery owner Jamie Firth, the rush started on Sunday.
The butcher usually gets two deliveries for a seven-day period but he's been getting them daily this week.
The hot product is one that's been flying off the shelves at supermarkets first as well.
"Mince is the big thing," he said.
"I ran out of mince at 12pm yesterday [Tuesday] then had another delivery at 2.30pm. So, made more mince and then I was out by 5pm. I made more again this morning [Wednesday] and I was out by 9.30am."
Northgate Butchery usually runs an online store, but Mr Firth said he's had to shut that down for now.
"We just couldn't keep up," he said.
Mr Firth said this week has been busier than the week before Christmas. He was starting work at 4am instead of 6.30am.
The case was similar at Country Capital Meats.
Mr Townsend said Country Capital Meats were selling "probably double" what they normally would sell.
It means increased hours and workload for the staff but the butcher assured customers they wouldn't run out of meat.
However, prices were likely to increase if the high demand continued.
"We've been reassuring customers that it's [meat] not going to run out but if they buy the way they have, we'll end up with short supply which will affect the price," Mr Townsend said.