A TAMWORTH publican has rated the annual Nutrien Classic campdraft and performance horse sale as one of the most lucrative events of the year for his business.
The Pub Group's Craig Power believes the annual event offers up as much business for his string of pubs as periods of the Tamworth Country Music Festival.
Pubs such as the Longyard Hotel, the Family Hotel and Southgate Inn, all benefited from the event, but Mr Power believes the financial impacts stretch across the region.
"There's no doubt we see a considerable spike in business when the classic is on and it is comparable to some of the busier times during the festival," Mr Power told the Leader.
"We are a major sponsor of the event and it has certainly been a very good relationship for us over the years.
"However, I don't think it is just the Pub Group that benefits from the event.
"I think most businesses in Tamworth would see their share of the business that comes from the visitors who come for the event."
Hosted at the Australian Equine and Livestock Centre (AELEC), the annual nine-day event attracts riders and buyers from across Australia, and boasts more than 5,500 daily visitors.
"I think the AELEC is one of the most consistent contributors of business in the region," Mr Power said.
"It virtually hosts an event of some kind every weekend and a lot of those attract really big crowds.
"We are not able to sponsor every event it hosts, but we certainly take a lot of pride in the events we do sponsor there.
"Honestly, I think it offers a lot for Tamworth and especially for local businesses."
Mr Power said the size of the Nutrien Classic allowed The Pub Group "to share the love" among its venues and across Tamworth.
"This year we had courtesy buses running from the venue to various places in Tamworth," he said.
"By doing that, we were able to ensure the income was shared amongst a lot of different places in town.
"It wasn't just restricted our venues either, a lot of the visitors flowed into a lot of other local businesses as well."