Across the country, the business operates 146 stores, including one in Tamworth.

Administrators at KPMG have confirmed the stores will explore "all options" in order to keep the brand afloat.

"Jeanswest will continue to operate while the administrators conduct an urgent analysis of the business," said KPMG's Peter Gothard.

"The administrators will be looking at all options for the restructure or sale of this established Australian retail business and are seeking urgent expressions of interest from parties interested in acquiring or investing in the business."

It is unclear what the catalyst for the announcement was, but KPMG retail restructuring leader James Stewart hinted that the brand had found trading difficult in the current economic climate.

"Like many other retailers, the business has been challenged by current tough market conditions and pressure from online competition," Mr Stewart said.

"The administration provides an opportunity for Jeanswest to restructure so as to better respond to the challenging Australian retail market."

With 40 stores operating in NSW with 245 employees across them, it is unclear whether there may be any job losses in the near future.