More exciting stories are emerging about the manna from heaven being rained on small businesses through the buy-from-the-bush push.
A business breakfast held in Tamworth this week attracted dozens benefiting from the campaigns and those keen to tap in.
Among the former was Linda Floyd of Nundle-based Volcania Art Glass, which she said had been receiving website hits up 680 per cent on the same time last year.
But that's not all, Mrs Floyd told the Leader: "We have had more orders in the last month than in the previous 12 months."
"We have been going non-stop," Mrs Floyd said of the handcrafted glassware business she and husband Mark own and run together.
"It's phenomenal, the amount of orders ... unbelievable."
The breakfast was organised by the region's Business Connect chapter.
Adviser Derek Tink said: "There are some challenges around, but it's about focusing on those issues versus focusing on opportunities."
Kicking some goals
The businesses to share their success at the breakfast included Nundle Woollen Mill and Odgers & McClelland Exchange Stores, who were "definitely kicking some goals".
"It is challenging at the moment - you do hear a lot of negativity - but there are things you can influence versus things you can't," Mr Tink said.
"So it's just good to hear people getting results and gaining traction; it's good to see people sharing that ... wanting to put back into the community."
The Floyds closed their shopfront late last year partly due to the drought.
Mrs Floyd said it had been "a really hard year", because money was often too tight for people or retailers to buy boutique items, or attend one of their workshops.
Lately, though, they've been carefully packaging orders bound for every state and territory in Australia.
And the businesses on board the viral campaigns weren't the only ones to benefit, she said.
"Every one of us has now got that extra money to go and spend back in our local communities, so it's helping everybody across the board."