More than 700 people are expected to attend the Meat and Livestock Australia (MLA) forum under way over three days in Tamworth, despite the obstacles of drought and bushfires.
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Red Meat 2019 started on Monday with on-farm tours, about 200 producers piling into coaches to visit Elders Killara Feedlot and Romani Pastoral Company's Windy Station.
The event focus for Tuesday and Wednesday is forums, networking events, and a showcase of the latest in red meat innovations, research and offerings.
On Wednesday, the agenda also includes MLA's annual general meeting.
An MLA spokesperson said it was "a packed and exciting program of activities giving red meat producers ideas on how they can build the profitability of their business - today, tomorrow and in the future".
"It's been a tough season for many red meat producers, with the impact of extended drought conditions and recently the severe fires, including in the New England region," they said.
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"As an industry, our thoughts are with everyone impacted by the fires.
"We understand for some producers who are affected, their properties and livestock come first - but we are hopeful the majority of those who registered can still come together with the rest of our industry at Red Meat 2019."
Tamworth was chosen as the location this year due to its "proud red meat history".
The MLA spokesperson said most of the attendees were from outside the region, so it "should be a big boost to the local economy".
"We couldn't be happier to bring this large red meat industry event to Tamworth."
Tamworth Regional Council said in a statement it estimated the economic impact of the three-day event and annual general meeting to "generate a total visitor spend of $509,400".
The associated demand for goods and services in related industry sectors, plus more wages and salaries going back into the economy, meant "the combination of all direct, industrial and consumption effects would result in total estimated rise in output of $868,451 in Tamworth Regional Council economy".
Best Western Sanctuary Inn receptionist Kali Jordan said the hotel was one business enjoying the benefits.
"We're full; people are staying three or four nights," she said.
"They've come in a few groups, including from Victoria, and Sydney."
Carolyn Millet
Based at The Northern Daily Leader, Tamworth, and Namoi Valley Independent, Gunnedah. Covering general news and features on community, council, arts, business, health, education, entertainment and rural matters.
Based at The Northern Daily Leader, Tamworth, and Namoi Valley Independent, Gunnedah. Covering general news and features on community, council, arts, business, health, education, entertainment and rural matters.
