The prospect of free beer and a great feed is usually enough of an incentive to get growers off their far, Indigo Ag reckons.
With this in mind, it is hosting events across the region to support the wellbeing of local producers.
Indigo Agriculture's Peter McMeekin is leading a roadshow across rural Australia, with a number of local events scheduled in the coming week.
"Indigo realises that farmers across much of eastern Australia are going through an extremely tough time, we're entering uncharted territory in terms of this drought's scale and severity, and it is devastating to see," Mr McMeekin said.
"While it's only a small gesture, Indigo will be shouting local farmers a beer and a meal at the local pub to get a first-hand appreciation of how they are going.
"Now more than ever our Australian farmers need support, and it's the least we can do to offer an opportunity for growers to enjoy a social outing."
The events will also be a chance for Indigo to discuss its initiatives; in particular, the science behind its microbial seed treatment product, developed specifically to help plants overcome periods of environmental stress.
"Treated crops such as cotton, sorghum, wheat and barley are able to leverage naturally occurring microbes to improve health and development across each phase of life resulting in higher yields."
Indigo's seed treatments are applied to the seed on-farm prior to planting and are based on microbes that have evolved, in conjunction with plants, over millions of years - optimising their health and maximizing their productivity.
The team has visited Trangie, Warren, Gulargambone, Coonamble, Narrabri, Spring Ridge and Gunnedah.
From October 14 to 17, Indigo Ag will visit North Star, Garah, Mungindi, Collarenebri, Burren Junction, Walgett and Moree.
"We encourage anyone in the vicinity to come along to one of these grower meetings, enjoy a chat and a beer and forget your worries for a few hours," Mr McMeekin said.