Fresh off the back of a Business Awards win the Welder's Dog has launched a new beer aimed at quenching the thirst of farmers suffering through drought.
The team launched the Drought Breaker brew at Agquip on Tuesday.
Tamworth bar owner Ben Coombes said the brewery will sell Drought Breaker "at cost price until the drought breaks", and hopes that local pubs and clubs "will get on board" by offering the product as well.
"It is a new mid-strength bitter crisp lager that we are going to do for cost price until the drought breaks," he said.
"Hopefully we can do our little bit to help out, and offer a great beer as well."
This year the Welder's Dog were on track to go through around 30 kegs at the field days, with "punters lining up at 10am" to quench their thirst.
"It is great to be back for a second year, and to see some familiar faces, and meet some more," Mr Coombes said.
"We have found people are starting to come find us, and talk about the Welder's Dog here, which has been really great."
Three weeks ago Mr Coombes picked up the Startup Superstar award at the Quality Tamworth Business Awards.