The sun burns brighter in Zambia for a local Tamworth family, who are on a mission to bring power to the people of the African nation, and provide a unique sea-change for themselves at the same time.
Four years ago Tamworth's Matthew Sharpham travelled to Zambia as a missionary on behalf of the local Baptists Church to help install a solar system on an orphanage in Kitwe, and while the mission is changing the lives of some local children, it is also changing the Sharphams.
"It is something I can't really explain - I just fell in love with the people," he said.
"They are such gentle people, and for a nation with very few resources they have an incredible willingness to learn."
Since then Mathew, and his wife Jayne, and now even their two children Ellie and James have all made trips back to Zambia, and now the family are planning on moving to Kitwe for six months, hopefully next year.
The Sharphams have started a solar company, Kasuba, and are hoping once it is established to pour a portion of the profits into the Renewed Hope Children's Village orphanage.
"Sending money to these places can sometimes feel a bit fruitless, because it soon gets spent and disappears," Mr Sharpham said.
"We helped start the orphanage in 2011, and would eventually like to see it grow and become self-sufficient, and if we have a business there it is a lot simpler for us to visit and be involved as well."
The orphanage currently houses 12 local children, but also supports a further 350 vulnerable children in the surrounding area.
The Sharpham's company supplies all solar requirements from panels to batteries and lighting, mostly looking at supplying bore pumps, as "connecting to solar is often cheaper, more reliable, and easier than connecting to the grid in Zambia."
"There is a lot of poverty, resource exploitation and corruption - very little comes down to the people - and there is a lot of load shedding on the power grid as the mines take priority," Mr Sharpham said.
Recently Mr Sharpham even met with Zambian president Edgar Lungu at "Zambia's version of Ag-Quip", with the president taking the time to hear about Kasuba, and the potential of solar.
"He was interested in what we were doing, particularly in the bore pumps not being reliant on the grid, as that can also take some pressure off the national grid," he said.
"A lot of Zambians don't understand solar, or look at it as unreachable - we are hoping to change that, equip them with the right tools and provide them with some training. We are not out to save Africa, we just want to grow the orphanage and raise awareness."