Prostate cancer is the most commonly diagnosed cancer in Australia and, if you live in north-west NSW. you are a further 4.4 per cent more likely to experience the disease.
More than 20,000 new diagnoses are made every year in Australia, and 3500 deaths, but being proactive and having your prostate health-checked might be easier than you think.
The first step is a blood test; it is no longer a "finger in the bum - however, that may come later if something is picked up.
But what is worse, local support group president and survivor Brian Burgess asks - a few seconds of discomfort or a painful and premature death?
"In Tamworth we are lucky to have a great centre with a great team of specialists, a robot, two urologists, a specialist nurse and a support group," he said.
"Get Checked Now" is the catch-cry of the support group this year, as the earlier any abnormality is detected, the more normally a man can continue living his life.
"A digital rectal exam is no longer recommended as the first line, but symptoms like erectile dysfunction and incontinence can have a significant impact, so get checked now and catch it early," Mr Burgess said.
"Our group has an incontinence program with a 100 per cent success rate, and are always open to talk about treatments, symptoms and options - but the starting point is talking to a GP."
Alarmingly, men with a prostate cancer diagnosis are 70 times more likely to suicide.
It is recommended that all men over the age of 50, or over 40 with a family history, talk to their GP about prostate health.
That's according to Tamworth's specialist prostate nurse Natasha Bissell, who has been in the new community-funded role for almost 12 months.
"I am very busy but always available and free to support any man, and their families, who are facing a diagnosis," she said.
"Rural men are more likely to die of prostate cancer because they are less likely to go to a GP, and less likely to access services - but it doesn't have to be that way here: we have the services.
"Often it can have no symptoms, but is the second leading cause of cancer deaths, so talk to your GP about getting checked."