It must have been one hell of a hangover that led Ray Wong to develop his very own cheeseburger spring roll, and residents of the North West will soon be able to taste this sensation of multicultural mastication.
Mr Wong was just one of 58 vendors showcasing their products at the bi-annual Foodservice Industry Association (FIA) Trade Show at the TRECC this week.
The food industry expo ran over two days, Tuesday and Wednesday, and showcased "everything on offer from Australia's biggest and best food manufacturers", including cheeseburger spring rolls, ice cream, coffee, fruit and vegetables, pies and everything in between.
For Mr Wong, of Fanyo Foods, the trade show is the best way to advertise to local hotels, restaurants, clubs, pubs, and all eateries about what is on the market.
The patron's of at least one local hotel will soon be feasting on cheeseburger spring rolls, while nutella filled battered banana might also appear on some local menus soon too.
"The cheeseburger spring roll just made sense - it's common sense - I thought I would try it one day and it just worked," he said.
The cheeseburger spring roll just made sense - it's common senseRay Wong
"I have met a guy here that is selling a burger sauce, and they go together very well, and the Bulla Dairy guys in the stall next to me have been hitting the banana nutella tasters with some fresh cream as well."
Mission Foods state sales manager and FIA president Frank Furlong was hoping to see at least 300 customers from all across the New England North West region attend over the two days.
"The trade show offers a great opportunity for our customers to come and look at all the new products, as well as special deals," he said.
"It is a great way of being able to showcase what is available to a huge range of customers in the country, that otherwise we would never have the time to individually get around to.
"The companies here sell to the distributors, and they sell to the end users - we have everything that is not retail."
The trade show has been operating out of Tamworth since the FIA formed in the late 1980's.
"Manufacturers realised that they were missing out on country towns, which is why we now hold the trade shows every two years," Mr Furlong said.
"We are expecting over 300 local operators."