Which sporting code will bleed the most for their community?
That is the challenge being thrown down by the local blood service, as they begin to lay the laws down for the inaugural Tamworth Sporting Blod Challenge.
The three month challenge will kick-off June 1, and see sporting codes go toe to toe to see which can make the most blood and plasma donations, with fans and spectators also included.
The idea was first suggested by Oxley Vale Attunga Football Club's vice-president Jamie Wise, who also suffers from haemophilia.
Mr Wise was first diagnosed with the blood disorder at nine months old, needing to take blood product, such as Factor 8, between two and four times a week ever since.
Every single dose of the product is the result of 12 individual plasma donations, however without it Mr Wise risks traumatic internal bleeding.
"Blood and plasma donations allow me to live a normal life, and not just me, anyone that needs it for operations, cancer patients, car crash victims, everyone - blood donations let us live," he said.
"A lot of people don't realise that you can either donate blood or plasma - and anyone that has needed blood product knows how important those donations are."
As far as the Sporting Challenge goes, the idea was born out of Mr Wise sticking his hand up to help the local blood service drive up donations any way he could.
"I approached the blood service and we derived the idea of a sporting blood challenge similar to what the local real estates do," he said.
"We are going for a code challenge - so it is football, league, tennis or whatever - people just nominate which sport they want to put their donation behind."
For the Blood Service's Janine Dietrich the Sporting Challenge is targeting the ideal market.
"Sports people are generally young, fit and active - which is perfect for donations," she said.
"Many people like Jamie rely on regular blood donations to stay healthy and well - they can enjoy another season of sport thanks to blood donors."
The Blood Service is now in the process of taking registrations for the Sporting Challenge, with anyone interested urged to make contact.