Tamworth's Edwina Sharrock to appear on Shark Tank

Sharrock tank: Tamworth's Edwina Sharrock dives into the Shark Tank on Tuesday night  looking for further investment in her startup, Birth Beat. Photos: Channel Ten
Sharrock tank: Tamworth's Edwina Sharrock dives into the Shark Tank on Tuesday night looking for further investment in her startup, Birth Beat. Photos: Channel Ten

Over the last few months there have been several investors have been circling Birth Beat, although on Tuesday Tamworth entrepreneur Edwina Sharrock will be facing them on Shark Tank.

The tech start-up, that essentially delivers a digital midwife into people’s homes, originally started in Tamworth in 2013, when the then midwife decided to start an alternative face to face birthing course than what was available at the hospital.

Since then it has rocketed into the tech business stratosphere, most recently inking a deal with health fund HCF after being picked up by the Slingshot Accelerator and HCF Catalyst program.

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Just last week Mrs Sharrock appeared on Mark Bouris’ hit podcast The Mentor, although on Tuesday night Mrs Sharrock faces one of the toughest tests of all when she comes face to face with five of the country’s most switched on business minds.

“Being on The Mentor was awesome – I listened back to it on Saturday and what it made me realise is just how much I have learnt about business in the past five years because when I started I was doing a lot of googling,” Mrs Sharrock said.

“Facing the sharks was incredibly nerve wracking because you really have to know everything about your business right on the spot.

“I locked myself in a room and studied for 24 hours before I went on, otherwise you risk just getting cut down on national television.”

To get on the show Mrs Sharrock first had to make her own mock video of her Shark Tank pitch, which she of course did in her kitchen at home.

The feat was made even more impressive by the fact that she knew little about the show because she doesn’t own a television.

“It was really terrible, but it worked,” she said.

“In the end I thought going on the show would be great to get national exposure, and if I can get any support or mentoring from anyone of the five sharks it would be incredible.” 

To find out how Mrs Sharrock and Birth Beat fare tune into Shark Tank at 8.30pm.