The cowboys and cowgirls competing in the ABCRA National Campdraft and Rodeo finals will don their finest pinks to prove they are Tough Enough To Wear Pink.

The colourful event is a fundraiser and awareness campaign for the Cancer Council.

The funds raised will go towards women’s cancer research to those with breast cancer – including the 110 local women in the North West region who are diagnosed with the disease every year.

Cancer Council’s North West community relations co-ordinator Ashleigh Worldon said that, after last year’s successful event, this year’s rodeo would be “bigger and better”.

“The crowd really enjoyed the night last time, dressing up in pink for the occasion,” Ms Worldon said.

The arena will be decorated from top to bottom in pink, and Ms Worldon encouraged everyone to show their support.

“There will be pink bras galore hanging everywhere at the stadium – you’ll stand out if you’re not wearing pink,” Ms Worldon said, laughing.

ABCRA marketing co-ordinator Marjolyn Thomas said the competitors got a real kick out of dressing up in pink and enjoyed it just as much, if not more, than the crowd.

“The way it’s supported by the competitors is absolutely huge – the horses have pink manes and the competitors, they have pink all over them. It’s a pink extravaganza,” she said.

Campdrafters will also get the chance to help towards the cause, with a pink auction taking place at AELEC on Thursday at 5.30pm.

Local auctioneer Daniel McCulloch will lead the auction, which includes two bright-pink horse troughs, an Amanda Brooks artwork, campdraft reigns and a ladies’ leather handbag.

Tickets for the rodeo are available at the Tamworth Visitor Information Centre or at entertainmentvenues.com.au