Marketing tactics hurting many buyers

Most modern retailers these days are employing marketing tactics to maximise their turnover. 

Offers to consumers of special prices if you buy two, or bigger discounts if you buy more, are commonplace. 

The fact is that older people on pensions often don’t need the extra product or can’t afford the larger purchase for the increased discount.

These buying promotions are a distinct disadvantage to the elderly, singles and people doing it tough. 

Further, the push to get more product off the shelf is in itself a negative for the retailer who needs his/her monthly turnover to increase.

Retailing is about fostering and encouraging customers, and a large section of the market is being treated most unfairly.

Rod Fountain 



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