WHILE men across the nation grew a moustache in support of Movember, Tamworth Battery World owner Jared Cox took it one step further, dying his mo purple.
Battery World held a network-wide competition during Movember, and Mr Cox and his team raised $750 – the third highest of any store.
Once Mr Cox’s furry caterpillar was luscious enough, Straight Lines In Hair dyed it a brilliant violet.
“The costumers loved it, particularly when we came through on the promise and the purple mo came out,” he said.
Mr Cox set a high bar with his mauve moustache, and he’s already thinking of ways to top it for next year’s Movember.
“I think I’m going to need a creative mo design, I noticed a lot of blokes with the Chopper Read look this year,” Mr Cox said.