The Zonta Club of Tamworth unveiled the sea of orange – the colour that symbolises determination – in Peel St on Friday as part of the ‘Zonta Says No’ campaign.

“Violence against women is not a new phenomenon, neither are its consequences to women’s physical, mental and reproductive health,” Tamworth Zonta president Deb Maes said. 

“But to prevent violence against women, we first need to acknowledge it occurs and talk openly about prevention.”

Zonta is calling on local businesses to join the cause and add a touch of orange to their shopfronts or homes.

“We want everyone to be reminded when they see an orange bow or sash, that violence against women and children is not just a problem for those individuals, but it’s a problem for everyone,” Ms Maes said.

The 16-day campaign coincides with White Ribbon Day and runs until December 10.