OVER the past weeks, the social media posts of America’s top country music artists had been talking about something called ‘Forever Country’.
The snippets included singers performing lines of three songs.
We saw Take Me Home, Country Roads being sung by George Strait, Faith Hill, Eric Church, Keith Urban and Little Big Town. Then there was I Will Always Love You, being sung by Dolly Parton, Kacey Musgraves, Charley Pride, Reba McEntire and Martina McBride.
The third song, On the Road Again, appeared with Alan Jackson, Brett Eldridge, Rascal Flatts and Willie Nelson singing snippets.
Last Friday, the single Forever Country dropped. It features 30 CMA Award winning acts performing a medley of the three great country classics.
A music video, set to an intricate medley of the three songs, made its worldwide premiere yesterday (Australian time).
The release of both single and video celebrate the 50th CMA Awards, which will be presented in November.
John Denver (Take Me Home, Country Roads), Willie Nelson (On the Road Again) and Dolly Parton (I Will Always Love You) are all are former Entertainer of the Year winners at the CMA Awards.
“’Forever Country’ is a moving tribute to country music, country music fans, and the artists who have built this format into what it is today,” Sarah Trahern, CMA chief executive officer, said.
'Forever Country’ is a moving tribute to country music, country music fans, and the artists who have built this format into what it is today.
She said the music video was the product of the CMA Board of Directors as a celebration of the 50th Anniversary of the CMA Awards, saying it was a statement on the heritage and future of the country music industry.
In 1967 the CMA Awards were presented for the first time, and have been recognised as America’s premier country music awards.
The 50th CMA Awards will broadcast to Australia live on Thursday, November 3 at 11am on the Foxtel Country Music Channel.