The novel campaign is calling for the State border to be pushed back 10km either way with the victorious state claiming additional enemy territory. 

Former Origin legends Anthony Minichiello (NSW) and Trevor Gillmeister (Queensland) are on board, with Minichiello calling on footy fans and power brokers alike to up the ante. 

“There’s no doubt Origin is the most passionate sporting contest in the country – we already know that – so imagine putting the state line on the line,” Minichiello said. 

“Everyone has a punt on Origin.

“Even the pollies switch jerseys or fly the opposition flag over parliament.

“But let’s be honest, that’s all a bit lame – it’s time to make it a contest really worth fighting for.” 

Gillmeister said after dominating the competition for the past decade, the Queenslanders deserved an extra slice of enemy territory. 

“Ignoring 2014, we’ve absolutely smashed them for a decade – those guys would probably be relieved to get to barrack for the Maroons for a change,” Gillmeister said.

“Ideally though, whichever side of the border you’re from – whether you drink XXXX or Tooheys, worship at the altar of Lewis or Daley – you should rally behind this campaign to make Origin even more thrilling.” 

UBET has launched a video centring on the border town communities of Wallangarra (Queensland) and Jennings (NSW).