Woolworths loses crown as Telstra becomes Australia's most valuable brand

By Max Mason
Updated February 2 2016 - 7:08pm, first published 1:05pm
Toymaker Lego fell to the No. 2 spot.
Toymaker Lego fell to the No. 2 spot.
The country's biggest telco took out the No. 1 spot with a 23 per cent increase in its brand value to $US10.7 billion.
The country's biggest telco took out the No. 1 spot with a 23 per cent increase in its brand value to $US10.7 billion.
Australia's most valuable brands.
Australia's most valuable brands.

Telstra has pipped Woolworths as Australia's most valuable brand with the supermarket giant facing increased competition from traditional rivals as well as new entrant Aldi.

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