In Australia’s Country Music Capital yesterday to launch the annual festival recycling program, Tune in to Recycling, Cassar-Daley was also named the roving Tamworth Country Music Festival ambassador.

Tamworth Regional Council country music unit manager Barry Harley said having the Golden Guitar winner as an ambassador would ensure the word on the event was spread near and far throughout the year.

“We want people to have the most fantastic experience ever to pass on,” he said.

Cassar-Daley is in the running for seven more Golden Guitars and is celebrating his 35th year at the festival in 2016, having lived here for a couple of years after he left home.

Cassar-Daley said he always felt welcomed when he came to the city.

“You always feel like you belong here and I want to extend that to everyone,” the singer said.

“Tamworth is special like that, with that embracing nature of musicianship. I want to get as many people as I can to experience what we experience.”

Mayor Col Murray said they were pleased to also have the country star on board for the recycling campaign for the 14th year.

Over those years, about 106 tonnes of recycling has been taken from the city’s CBD and campgrounds and diverted from landfill.

“It’s a big thing for us (to have Troy),” he said.

“I can feel a bit of excitement around festival and a new energy there.”

Cassar-Daley described Tamworth as a “role-model town for recycling”.

“I am passionate about recycling and water conservation,” he said.

“I am a small part of it and feel glad that I can help. Fourteen years ... I can not believe that.”

While launching another year of Tune in to Recycling, Cassar-Daley signed a guitar at the visitor information centre, writing, “Tamworth is like a big warm HUG”.

There are 44 days until the festival starts on January 15.