Why Jonathan Barouch killed his big idea at Roamz so Local Measure could live

By Rose Powell
Updated October 12 2015 - 1:13pm, first published 12:39pm
The wall says it all ... Local Measure founder Jonathan Barouch had to admit he had been heading down the wrong path and change his company's focus. Photo: Supplied
The wall says it all ... Local Measure founder Jonathan Barouch had to admit he had been heading down the wrong path and change his company's focus. Photo: Supplied

Jonathan Barouch was so confident about his social media startup he managed to ignore his clients for months before he had to face the fact that no one was going to pay for it.

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