THE New England tourism digital application Experience the Highs has been named the winner of an Australian Mobile Award, or a “Mobie” for the best travel app.
The award recognises the great lengths developers went to to create the application that promotes the New England region as a destination.
As the app was produced locally with a small budget by a team called “New England High Country team”, which was headed by Armidale Dumaresq Council project manager for economic development, tourism and marketing, Tony Broomfield.
“This is a fantastic achievement for our region,” Mr Broomfield said.
“It will not only help showcase the spectacular tourism attractions we have to offer here, but will indicate that we are an area with a can-do attitude when it comes to marketing ourselves. By effectively pooling resources, we have all earned this accolade.”
The High Country team includes David Waugh Design and Tony Redhead.
“Armidale Dumaresq Council’s tourism and economic development department consisting of Kevin Abey, Tony Broomfield and Katrina George have been visionary and wonderful support,” Mr Waugh said.
The council general manager Shane Burns congratulated Mr Abey and his team for the role they played in this project and the cooperation and teamwork from Guyra, Uralla and Walcha councils to make the app effort a united one.
“Hopefully the New England community will continue its great work by downloading the app and showing it to visitors or friends who will no doubt be enticed to visit not only their friends, but the captured attractions too,” Mr Burns said.
Mr Broomfield said the Experience the Highs campaign was continuing to gain momentum in the larger capitals such as Sydney and Brisbane.
“With the community’s help, we can all really make the economic benefits of tourism happen for us.,” he said.