Razzle dazzle, smoke and mirrors - the sharemarket's the biggest show in town

By Marcus Padley
Updated July 30 2014 - 10:13pm, first published 9:30pm

Marketing is a huge part of the sharemarket. Essentially everyone in the finance space is trying to sell you something and the best way to achieve that is to adopt the high ground and it's not hard. How many times have you read an article called "The 10 golden rules of investing in the share market" including a now standard list of valueless motherhood statements that even the most amateur of stock market "professionals" could produce.

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